A Woo Woo Story
It had to be Venice, LA. When we were looking for a location for our first US pop-up store Venice was the obvious choice. Mami Wata co-founder Selema Masekela has lived in the neighbourhood for nearly 20 years. It’s his home turf. Also, for us to take our story of African surf culture to the US we needed to put it in the middle of a part of American surf culture. So when a location at 1508 Abbot Kinney Boulevard in Venice came up we knew it was in the right place.
Selema visited the empty store to check it out. Location was great. The physical space was great. It felt right. But it also felt more than that. It had a vibe.
Sometimes the universe speaks to you. It joins some dots and makes some connections you didn’t know were there.
Well, 1508 Abbot Kinney Boulevard. It’s got a woo woo story.