When the surfing circus comes to South Africa, it pitches its tent on the prime real estate overlooking Supertubes in J-Bay, the goldenest of miles. The dune forms a natural amphitheater for you to sit and marvel as the world’s finest pointbreak does it’s thing. And with the world’s best surfers in town, both men and women, and the waves spinning through from back-to-back storms, you can be sure that the J-Bay leg of the World Surf League’s Championship Tour was an incredible vibe. No wonder the WSL sees J-Bay as its benchmark event. We thought this would be a fine environment to showcase our mermaids and bananas! So we established the Mami Wata J-Bay Surf Shack, a bespoke pop-up store made from stained, renewable beech wood, right in the epicentre of the contest site in Pepper Street.

Mami Wata’s J-Bay Surf Shack boasted a signature J-Bay sweatshirt, a variety of our Mami Wata x Hugh Thompson surfboards to ride (the retro twinny proving most popular) and a wide selection of all our finery: tees, caps, beanies, boardies, sweats, coffee, mugs poster art, stickers and more. The shack was stacked! Better than that, we caught the eye of the Top 44 and their entourages and hangers on (the likes of Rosy Hodge and Shaun Tomson swinging by for a selfie), as well as a flood of surfers and surf fans from the Eastern Cape and beyond. Sold a bunch of gear, surfed some epic waves and drank deep from the cup of competitive surfing!

J-Bay, you beauty! We’ll see you and your mesmerising waves next year. If not sooner.